The drumbeat of bad news for President Donald Trump hasn’t been good for his most prominent backer in the media.
While Fox News Channel’s Sean Hannity will end 2018 as cable news’ most popular personality for the second year in a row, he’s been slumping in the ratings since the midterm elections and ominous stories related to Special Counsel Robert Mueller’s investigation of the president.
His show averaged 2.76 million viewers since the election through Dec. 17, down 19 percent compared to the previous month, the Nielsen company said. Among the 25-to-54-year-old demo most coveted by advertisers, he’s down 30 percent. Competitors Rachel Maddow on MSNBC and Chris Cuomo on CNN are up in each measurement.
Maddow has been beating Hannity outright in December, a turnaround from October. During that month, when Supreme Court Justice Brett Kavanaugh’s confirmation drama dominated the news, Hannity’s audience routinely exceeded Maddow’s by about a million people each night, Nielsen said.
“I think it’s a reflection of the mood of his audience,” said Mark Lukasiewicz, dean of Hofstra University’s communications school and a longtime NBC executive. “They can’t be happy with what is coming out of Washington every day.”
Hannity has been associated with Trump perhaps more than any other media figure. He was scolded by Fox for being called onstage by the president and speaking during a Trump rally shortly before midterm election. The Pew Research Center found in a 2014 survey that 83 percent of Hannity’s viewers identified themselves as conservative.